Optimizing Marketing Retention Campaigns Using Data Analytics

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Presented by

Chris Long, VP of Worldwide Data Analytics Solutions, Altair

About this talk

Marketers need to better understand changing preferences and shifting demand so they can personalize their interactions. Altair Data Analytics solutions derive deeper, faster customer and prospects insights by blending and analyzing data across all channels without any coding and IT dependencies.

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Altair is a global technology company that provides software and cloud solutions in the areas of data analytics, simulation, and high-performance computing (HPC). Altair Data Analytics enables people of all skill levels to access, generate, and use smart data to make insightful, informed decisions. Our no-code data transformation, AI/ML, and data visualization tools reduce the complexities often encountered in data analytics. We eliminate the need for specialized programming knowledge and democratize the analytics process. As a result, people across the business can leverage the value of insightful analytics. Visit www.altair.com/data-analytics to learn more!