Monetise not just what's around your content, but within your content

Presented by

Hanan Maayan, Trackonomics | Rebecca Maier, BuzzFeed | Ben Atkinson, News UK | Geert Wolff, DPG Media

About this talk

Join partnership leaders for a discussion about the intersection of content and commerce. Content has always been an enabler of commerce but recent consumer shopping trends and privacy and cookie-tracking updates have forced both advertisers and publishers to rethink and rebuild business models. Adapting and taking advantage of this growth requires strong management and the documentation of best practices. Our panelists have been change agents and leaders in this evolving industry and will share their lessons learned and advice for this new frontier. Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

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