Creating brand-to-brand relationships based on authenticity & transparency

Your customers’ trust is your most valuable asset. How can you partner with other brands in a way that not only honours that trust, but also creates lasting value for your customers? In this session, we’ll explore how leading businesses approach brand-to-brand partnerships with an eye toward maintaining trust with their core audiences and capitalising on the trust their partners have earned from their own customers. Panellists will discuss how they ensure their values are aligned with their partners’, how they’ve protected their reputation in an era of ever-changing consumer sentiment, and of course, how they’re harnessing brand-to-brand partnerships to drive growth. Don’t miss it! Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.