How influencer partnerships contribute to your customer experience & bottom line

Presented by

Kim Riedell, Impact | Jada Taylor, Outdoor Voices | Drew McGowan, Open Heart | Heidi Solchenberger, Foot Locker, Inc.

About this talk

As sure as influencer partnerships are diverse, they are profitable– but how do you go about understanding and then optimizing different creators' contributions? From personalities to visual informants, creativists to your own customers, all influencer partners can assist with customer experience and conversions. The key is measuring and contextualizing each partnership's impact and using that data to inform your long-term program strategy. Join us to learn how our panelists have approached some of the influencer ecosystem's most sensitive challenges and set their high-impact programs up for sustainable success. Tune in to learn how you can get the most out of your influencer partnerships and how authenticity is imperative to a successful partnership. Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

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