Join us for this exciting live after show, where we will take a deeper dive into the themes discussed in this week's keynote and panel sessions. We will continue the conversation with some of the week's speakers in the "hot seat," answering the audience's most pressing questions in an extended interview. In rapid-fire format, industry innovators and thought leaders will share insights and opinions on Growth, Trust, Authenticity, and, most importantly, Partnerships!

PX 2021 live after show!

In the past 12 months, affiliate marketing has changed its entry point. Previously, brands required a minimum €5M in annual revenue to really give it a go but now, technologies like Shopify have completely moved the barrier of entry and made it simple for new, up and coming brands to launch partnership programmes. So, what makes a great SMB partnership? Unique positioning in the marketplace? Strong influencer and content partners? What about selling through third parties? In this session, we’ll chat with both small businesses and well-established affiliates to learn best practices and where to find new opportunities to drive partnership success.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Building & balancing a partnership portfolio: Small programmes, big results

While ROAS and ROI are the metrics that many of us look to for guidance on spend decisions, creating a brand or product that brings goodness into the world is what some partners consider to be their driving force. And fortunately, the modern day shopper actively seeks: socially responsible businesses that care less about profit and more about the world around them. In this session, we’ll explore how our partners are creating positive change by building sustainable goods, leading with ethics, standing for a purpose and adding value to their communities. How can we find and support partners that are doing well by doing good? Learn about finding purpose through partnerships from our panelists.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Partnerships with purpose

In the past 12 months, affiliate marketing has changed its entry point Previously, brands required a minimum $5MM in annual revenue to really give it a go but now, technologies like Shopify have completely moved the barrier of entry and made it simple for new, up and coming brands to launch partnership programs. So, what makes a great SMB partnership? Unique positioning in the marketplace? Strong influencer and content partners? What about selling through third parties? In this session, we’ll chat with both small businesses and well-established affiliates to learn best practices and where to find new opportunities to drive partnership success.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

How small businesses can scale their eCommerce through partnerships

Agencies play a vital role in the partnership ecosystem. They are seen as trusted advisors who help educate brands on the value of the partnership channel and often launch and manage partnership programs on their behalf. This panel features some of Australia and Southeast Asia’s leading affiliate and partnership agency representatives as they discuss best practices, steps to success and a look into the future.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

How agencies help leaders take full advantage of the Partnership Economy

Celebrity DJ Michelle Pesce will kick off PX 2021, spinning the beats and setting the stage for an inspiring day ahead! This week's 30-minute megamix will center around the theme of Partnerships featuring the best musical collaborations. Get ready to dance! This musical performance is a mid-day energy and mood boost not to be missed!

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Welcome to week 4 DJ set: Partnerships

Building & balancing a partnership portfolio: How small programs get big results

Hear from the influencers themselves! In this session, a panel of successful creators, social entrepreneurs, activists, fashion and beauty influencers will unpack their experiences working with brands, how 2020 changed the way they create content and relate to their audiences, what is and isn’t working in influencer partnerships, and more. Tune in to learn how you can get the most out of your influencer partnerships and how authenticity is imperative to a successful partnership.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

What influencers really want

As sure as influencer partnerships are diverse, they are profitable– but how do you go about understanding and then optimising different creators' contributions? From personalities to visual informants, creativists to your own customers, all influencer partners can assist with customer experience and conversions. The key is measuring and contextualising each partnership's impact and using that data to inform your long-term programme strategy. Join us to learn how our panelists have approached some of the influencer ecosystem's most sensitive challenges and set their high-impact programs up for sustainable success.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

How influencer partnerships contribute to your customer experience & bottom line

Celebrity DJ Michelle Pesce will kick off PX 2021, spinning the beats and setting the stage for an inspiring day ahead! This week's 30-minute megamix will center around the theme of Authenticity featuring musical artists that are original and 100% authentic. Get ready to dance! This musical performance is a mid-day energy and mood boost not to be missed!

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Welcome to week 3 DJ set: Authenticity

As sure as influencer partnerships are diverse, they are profitable– but how do you go about understanding and then optimizing different creators' contributions? From personalities to visual informants, creativists to your own customers, all influencer partners can assist with customer experience and conversions. The key is measuring and contextualizing each partnership's impact and using that data to inform your long-term program strategy. Join us to learn how our panelists have approached some of the influencer ecosystem's most sensitive challenges and set their high-impact programs up for sustainable success.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Hear from the influencers themselves! In this session Becca Bahrke, CEO Illuminate Social / Talent Partnerships Loki Artist Group will lead a panel of successful creators: social entrepreneur and activist Chelsea Miller, sustainable fashion and beauty creator Thania Peck, and Tik-Tok influencer (not to mention full-time ER doctor) JMack. They’ll unpack their experiences working with brands, how 2020 changed the way they create content and relate to their audiences, what is and isn’t working in influencer partnerships, and more.

Tune in to learn how you can get the most out of your influencer partnerships and how authenticity is imperative to a successful partnership.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

As sure as influencer partnerships are diverse, they are profitable– but how do you go about understanding and then optimizing different creators' contributions? From personalities to visual informants, creativists to your own customers, all influencer partners can assist with customer experience and conversions. The key is measuring and contextualizing each partnership's impact and using that data to inform your long-term program strategy. Join us to learn how our panelists have approached some of the influencer ecosystem's most sensitive challenges and set their high-impact programs up for sustainable success.

Tune in to learn how you can get the most out of your influencer partnerships and how authenticity is imperative to a successful partnership.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Your customers’ trust is your most valuable asset. How can you partner with other brands in a way that not only honours that trust, but also creates lasting value for your customers? In this session, we’ll explore how leading businesses approach brand-to-brand partnerships with an eye toward maintaining trust with their core audiences and capitalising on the trust their partners have earned from their own customers. Panellists will discuss how they ensure their values are aligned with their partners’, how they’ve protected their reputation in an era of ever-changing consumer sentiment, and of course, how they’re harnessing brand-to-brand partnerships to drive growth. Don’t miss it!

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Creating brand-to-brand relationships based on authenticity & transparency

You can’t cobble together a great customer experience. You can craft one with culture, passion and obsession for your customers. Learn how to engage the art and science of the customer experience to create a great brand your consumers will love.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

How to build a brand consumers love

Celebrity DJ Michelle Pesce will kick off PX 2021, spinning the beats and setting the stage for an inspiring day ahead! This week's 30-minute megamix will center around the theme of Trust featuring songs about trust and partnerships. Get ready to dance! This musical performance is a mid-day energy and mood boost not to be missed!

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Welcome to week 2 DJ set: Trust

Your customers’ trust is your most valuable asset. How can you partner with other brands in a way that not only honors that trust, but also creates lasting value for your customers? In this session, we’ll explore how leading businesses approach brand-to-brand partnerships with an eye toward maintaining trust with their core audiences and capitalizing on the trust their partners have earned from their own customers. Panelists will discuss how they ensure their values are aligned with their partners’, how they’ve protected their reputation in an era of ever-changing consumer sentiment, and of course, how they’re harnessing brand-to-brand partnerships to drive growth. Don’t miss it!

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Join partnership leaders for a discussion about the intersection of content and commerce. Content has always been an enabler of commerce but recent consumer shopping trends and privacy and cookie-tracking updates have forced both advertisers and publishers to rethink and rebuild business models. Adapting and taking advantage of this growth requires strong management and the documentation of best practices. Our panelists have been change agents and leaders in this evolving industry and will share their lessons learned and advice for this new frontier.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Monetise not just what's around your content, but within your content

Is advertising broken? For many companies, it seems so. Struggles include consumer mistrust of advertising, frustrations with slow page load times and/or distracting and annoying ads. Google is killing the cookie and Apple’s privacy updates mean that marketers must look past their go-to ad channels for customer acquisition. 

So, how can partnerships help businesses drive brand awareness, increase revenue and create meaningful customer experiences? What people, processes and technology is required? What types of partners should you look for and how should you measure success?

Join this session to discuss digital transformation for brand awareness and your customer acquisition strategy, by adopting partnerships as a channel to grow your business in 2021.

So, how can partnerships help businesses drive brand awareness, increase revenue and create meaningful customer experiences? 
What people, processes and technology is required? 
What types of partners should you look for and how should you measure success?

Join this session to discuss digital transformation for brand awareness and your customer acquisition strategy, by adopting partnerships as a channel to grow your business in 2021.

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

The Partnership Economy: Closing the revenue gap & strengthening customer trust

Celebrity DJ Michelle Pesce will kick off PX 2021, spinning the beats and setting the stage for an inspiring day ahead! This week's 30-minute megamix will center around the theme of Growth, featuring musical artists that have grown, innovated, and evolved over time. Get ready to dance! This musical performance is a mid-day energy and mood boost not to be missed!

Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

Welcome to week 4 DJ set: Partnerships

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About this talk

Impact Tech