Building & balancing a partnership portfolio: Small programmes, big results

Presented by

Alex Springer, Impact | Katie Hayes, Alamy | Brian O'Hagan, Sorare | Stephen Kerin, Scale Digital

About this talk

In the past 12 months, affiliate marketing has changed its entry point. Previously, brands required a minimum €5M in annual revenue to really give it a go but now, technologies like Shopify have completely moved the barrier of entry and made it simple for new, up and coming brands to launch partnership programmes. So, what makes a great SMB partnership? Unique positioning in the marketplace? Strong influencer and content partners? What about selling through third parties? In this session, we’ll chat with both small businesses and well-established affiliates to learn best practices and where to find new opportunities to drive partnership success. Submit your questions during this live session and tune in to today's live after-show, where we will take a deeper dive answering the audience's most pressing questions the day.

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