How the fair data economy provides an unfair advantage

Presented by

Simon Jones, Destrier | Frederik De Breuck, Fujitsu | Colm McDaid, Fujitsu

About this talk

In 2022, we will hear a lot more about the fair data economy – a new approach enabling companies to reach better, more equitable and sustainable decisions. Taking a fair approach to data means data owners are enabled to stay in control of their data and what is shared with third parties. Using technologies such as blockchain, companies can control and validate the data they expose to others – effectively becoming their own data brokers. Control of data is an increasingly important factor for companies of all sizes, worldwide. With growing recognition of the need for data sovereignty, backed by increasing state legislation, companies are examining how and where their data is stored and protected by third-party cloud providers. This webinar explores how taking a fair approach to your data can give companies an unfair advantage in terms of trust, reputation, and compliance.
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