Transparency and traceability in the food supply chain: a data-driven approach

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Presented by

Dominik Ferrara, Fujitsu; Cliona Howie, Foundation Earth; Declan Ferguson, Finnebrogue Artisan; Simon Jones, Destrier

About this talk

Transparency, traceability, and trust are the three key elements of the growing movement toward sustainability in our food chain. In a world where provenance is increasingly critical, many companies in the food industry are turning to blockchain technology to drive transparency and trust, as its distributed, decentralized system is ideal for tamper-proof record-keeping and data. However, can it really help solve the so-called "global food supply chain crisis"? Find out how Fujitsu and Foundation Earth are co-creating a new reality for traceable supply chains and ecolabelling, combining continuous research with high-quality data. Foundation Earth is leading the charge to help businesses build a more resilient and environmentally sustainable food system while giving consumers the tools they need to make sustainable buying choices. Hear from Foundation Earth CEO Cliona Howie and Declan Ferguson, Research, Development, & Technical Director at Finnebrogue Artisan, on how end-to-end transparency—from farm to fork—is defining the future of sustainable food production. And gain insights from Dom Ferrara how Fujitsu Track & Trust solution is providing traceable food-related data, enabling quality and safety for the end consumer and enabling the food industry to tackle business decisions and innovate towards ESG goals.
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