Name: Peer Reviews: Cutting Through the Noise in Cybersecurity Marketing
Start: 2021-03-16T10:55:00Z
End: 2021-03-16T10:55:34.000Z
Location: BrightTALK
Rating: 3

Follow this channel to learn about how you can leverage user reviews at each stage of the enterprise tech buying journey. IT Central Station is where enterprise tech decision makers go to read peer authentic product reviews in Cybersecurity, DevOps and IT. Tech marketers leverage our in-depth user reviews and unparalleled peer-driven content throughout their sales cycles. We offer high-intent, low funnel leads, driven by decision makers in active buying cycles. 

B2B buyers like to hang out in the Dark Funnel - the place marketers can’t track. How can marketers affect audiences without any visibility into buyers’ activities?

This is where product review sites come in, as we help marketers illuminate buyer behavior in the Dark Funnel. Join Chris Walker and Jeff Yeger to find out where B2B tech product reviews fit in the Dark Funnel, which is where most of the buyer journey really takes place.

The Light at the End of The Dark Funnel

Let’s face it - buyers don’t believe what marketers say about their own products. When buyers are researching products, they trust their peers. More than 90% of B2B buyers trust word-of-mouth recommendations, and 88% of consumers trust online reviews as much as personal recommendations. So what’s a marketer to do? 

Join us for a webinar where Elizabeth Blackman (VP Marketing at Worksoft), Gael Schmid (Sr. Manager, Digital Marketing EMEA at Commvault), and Jeff Yeger (Sr. Director of Customer Success at IT Central Station) will discuss:
-  How the modern marketer should try and relate to buyers
-  The value of voice of customer in marketing 
-  Some practical tips for building it into an overall strategy

Anything you can say, customers can say better

More and more, B2B companies are investing in intent data, hoping that it will solve a problem - whether it's reducing churn, increasing sales or converting MQLs. But then they don't know how to make the data actionable. 

Join us and expert panellists as we discuss:
-  Interesting ways that people are using intent data
-  Our own experiences 
-  How to get the most out of your intent data

Maximum Value: Activating Intent Data

Low impact programs have been cut left and right in response to the impact of COVID-19 on many industries. This leaves marketers needing to ruthlessly prioritize spend, especially around lead sources.
 
At the end of the day, you need to know who is a potential customer of yours, when they're thinking about buying, and how far along the funnel they are. 
 
In this webinar we talk about the role reviews sites take in the buyers' journey, and how you can capitalize off a targeted, high intent audience looking specifically for a product like yours. 
 
Adi Gazit Blecher from Checkmarx, a leading cybersecurity company, talks about how she is supercharging her ROI and keeping her pipeline full with high intent leads.

How to Generate Cybersecurity Leads and ROI from Reviews

How can marketers use peer reviews to influence prospects in key stages of the buyer’s journey?

Technology buyers are increasingly researching products online, creating a product shortlist before they even start talking to vendors. Peer reviews play a big role in this process.

In this webinar, IT Central Station's Russell Rothstein and Awake Security's Rudolph Araujo will discuss how to leverage peer reviews for demand gen, competitive insights and buyer intent data. Cyber security product marketing is all about reviews this year, so join us to see how to do it yourself.

Peer Reviews: Cutting Through the Noise in Cybersecurity Marketing

Demand Generation

B2B Marketing

Marketing

Digital Marketing

Marketing and Sales Alignment

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

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Sales Strategy

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Peer Reviews: Cutting Through the Noise in Cybersecurity Marketing

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