Peer Reviews: Cutting Through the Noise in Cybersecurity Marketing

Presented by

Russell Rothstein (CEO & Founder, IT Central Station) and Rudolph Araujo (VP of Marketing, Awake Security)

About this talk

How can marketers use peer reviews to influence prospects in key stages of the buyer’s journey? Technology buyers are increasingly researching products online, creating a product shortlist before they even start talking to vendors. Peer reviews play a big role in this process. In this webinar, IT Central Station's Russell Rothstein and Awake Security's Rudolph Araujo will discuss how to leverage peer reviews for demand gen, competitive insights and buyer intent data. Cyber security product marketing is all about reviews this year, so join us to see how to do it yourself.
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Follow this channel to learn about how you can leverage user reviews at each stage of the enterprise tech buying journey. IT Central Station is where enterprise tech decision makers go to read peer authentic product reviews in Cybersecurity, DevOps and IT. Tech marketers leverage our in-depth user reviews and unparalleled peer-driven content throughout their sales cycles. We offer high-intent, low funnel leads, driven by decision makers in active buying cycles.