How to Generate Cybersecurity Leads and ROI from Reviews

Presented by

Daniel Mitchell (Sr Customer Success Manager, IT Central Station), Adi Gazit Blecher (Dir. Regional Marketing, Checkmarx)

About this talk

Low impact programs have been cut left and right in response to the impact of COVID-19 on many industries. This leaves marketers needing to ruthlessly prioritize spend, especially around lead sources. At the end of the day, you need to know who is a potential customer of yours, when they're thinking about buying, and how far along the funnel they are. In this webinar we talk about the role reviews sites take in the buyers' journey, and how you can capitalize off a targeted, high intent audience looking specifically for a product like yours. Adi Gazit Blecher from Checkmarx, a leading cybersecurity company, talks about how she is supercharging her ROI and keeping her pipeline full with high intent leads.

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Follow this channel to learn about how you can leverage user reviews at each stage of the enterprise tech buying journey. IT Central Station is where enterprise tech decision makers go to read peer authentic product reviews in Cybersecurity, DevOps and IT. Tech marketers leverage our in-depth user reviews and unparalleled peer-driven content throughout their sales cycles. We offer high-intent, low funnel leads, driven by decision makers in active buying cycles.