Low impact programs have been cut left and right in response to the impact of COVID-19 on many industries. This leaves marketers needing to ruthlessly prioritize spend, especially around lead sources.
At the end of the day, you need to know who is a potential customer of yours, when they're thinking about buying, and how far along the funnel they are.
In this webinar we talk about the role reviews sites take in the buyers' journey, and how you can capitalize off a targeted, high intent audience looking specifically for a product like yours.
Adi Gazit Blecher from Checkmarx, a leading cybersecurity company, talks about how she is supercharging her ROI and keeping her pipeline full with high intent leads.