Maximum Value: Activating Intent Data

Presented by

Millie Resnick (Bombora); Paul Logue (SAP); Moderated by Russell Rothstein (IT Central Station)

About this talk

More and more, B2B companies are investing in intent data, hoping that it will solve a problem - whether it's reducing churn, increasing sales or converting MQLs. But then they don't know how to make the data actionable. Join us and expert panellists as we discuss: - Interesting ways that people are using intent data - Our own experiences - How to get the most out of your intent data

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