Presented by
Elizabeth Blackman (Worksoft); Gael Schmid (Commvault); Jeff Yeger (IT Central Station)
Anything you can say, customers can say better
About this talk
Let’s face it - buyers don’t believe what marketers say about their own products. When buyers are researching products, they trust their peers. More than 90% of B2B buyers trust word-of-mouth recommendations, and 88% of consumers trust online reviews as much as personal recommendations. So what’s a marketer to do?
Join us for a webinar where Elizabeth Blackman (VP Marketing at Worksoft), Gael Schmid (Sr. Manager, Digital Marketing EMEA at Commvault), and Jeff Yeger (Sr. Director of Customer Success at IT Central Station) will discuss:
- How the modern marketer should try and relate to buyers
- The value of voice of customer in marketing
- Some practical tips for building it into an overall strategy
IT Central Station: Enterprise Tech Reviews
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Leverage user reviews throughout the enterprise tech buying journey.
Follow this channel to learn about how you can leverage user reviews at each stage of the enterprise tech buying journey. IT Central Station is where enterprise tech decision makers go to read peer authentic product reviews in Cybersecurity, DevOps and IT. Tech marketers leverage our in-depth user reviews and unparalleled peer-driven content throughout their sales cycles. We offer high-intent, low funnel leads, driven by decision makers in active buying cycles.