Anything you can say, customers can say better

Presented by

Elizabeth Blackman (Worksoft); Gael Schmid (Commvault); Jeff Yeger (IT Central Station)

About this talk

Let’s face it - buyers don’t believe what marketers say about their own products. When buyers are researching products, they trust their peers. More than 90% of B2B buyers trust word-of-mouth recommendations, and 88% of consumers trust online reviews as much as personal recommendations. So what’s a marketer to do? Join us for a webinar where Elizabeth Blackman (VP Marketing at Worksoft), Gael Schmid (Sr. Manager, Digital Marketing EMEA at Commvault), and Jeff Yeger (Sr. Director of Customer Success at IT Central Station) will discuss: - How the modern marketer should try and relate to buyers - The value of voice of customer in marketing - Some practical tips for building it into an overall strategy

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