The Light at the End of The Dark Funnel

Presented by

Chris Walker (Refine Labs) & Jeff Yeger (IT Central Station)

About this talk

B2B buyers like to hang out in the Dark Funnel - the place marketers can’t track. How can marketers affect audiences without any visibility into buyers’ activities? This is where product review sites come in, as we help marketers illuminate buyer behavior in the Dark Funnel. Join Chris Walker and Jeff Yeger to find out where B2B tech product reviews fit in the Dark Funnel, which is where most of the buyer journey really takes place.

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Follow this channel to learn about how you can leverage user reviews at each stage of the enterprise tech buying journey. IT Central Station is where enterprise tech decision makers go to read peer authentic product reviews in Cybersecurity, DevOps and IT. Tech marketers leverage our in-depth user reviews and unparalleled peer-driven content throughout their sales cycles. We offer high-intent, low funnel leads, driven by decision makers in active buying cycles.