Name: Five Bad Data Habits that Lead to Costly Decisions – and How to Break Them
Start: 2021-05-27T17:00:00Z
End: 2021-05-27T17:00:47.000Z
Location: BrightTALK
Rating: 5

Sisu enables organizations to operationalize all their data to empower everyone to make the best possible decisions. As the industry’s first decision intelligence engine, Sisu helps teams leverage their data to quickly understand what’s happening, why it’s happening, and how to take action. Based on years of research at Stanford University and proven at Microsoft and Facebook, the Sisu proprietary engine uses scalable machine learning to analyze cloud-scale data in real-time to surface relevant business insights in seconds. Innovative organizations worldwide — including Samsung, Wayfair, Mastercard, Gusto, and more — rely on Sisu to make the best decisions for their business. To learn more about Sisu, visit www.sisudata.com. 

‘Tis the season for holiday shopping—what are you doing to get the prime spot in Google search? As consumers rely more on search, retailers spend more time and money trying to make their Black Friday and Cyber Monday deals rank at the top of Google’s wish list.

Join Sisu experts in this special session with SEO experts Andrew Shotland and Karl Kleinschmidt from the Local SEO Guide (LSG) to learn:

How relevant changes to Google algorithms impact search ranking for Black Friday keywords
How LSG analyzed Google rankings data with the Sisu Decision Intelligence Engine to find actionable insights for their clients
How to optimize your pages to improve rankings for holiday deals search queries (including how NOT to optimize them)

Don’t miss this session! Bring your questions and discover how to use decision intelligence to optimize your marketing campaigns.

Demystifying Google's Black Friday Search Algorithm

Sisu Intro Video - v2

Machine learning (ML) is the core of intelligent applications in the 21st-century economy. ML’s data-driven models power enterprises’ most mission-critical decision support, process automation, and customer engagement applications.

In this panel, TDWI senior research director James Kobielus will lead data industry experts in a discussion of how enterprises are putting ML models to work in their organizations. They will discuss such issues as:

What investments should enterprises make to drive greater scale, speed, and automation in ML operationalization (MLOps) pipelines?
What MLOps functions should be automated and which are best left partially or entirely reliant on the hands-on wizardry of professional data scientists?
When should enterprises consider converging their MLOps siloes with their organizations’ data engineering infrastructures?
How should enterprises evolve their MLOps practices and platforms to enable the next generation of ML-driven autonomous, robotics, embedded, and edge applications?

TDWI Expert Panel: Machine Learning Models to Work in your Organization

Enterprise Strategy Group (ESG), a division of TechTarget, evaluated the Sisu Decision Intelligence Engine to understand how Sisu helps businesses quickly arrive at data-driven decisions. In this fireside chat, Mike Leone, Senior Analyst at ESG and Joel McKelvey, VP of Product Marketing at Sisu, are discussing why and how decision intelligence is the future of decision-making.

Join this session to discover how Sisu uses AI/ML-powered automated analytics to:

- Help businesses quickly understand what and why events happened
- Identify the most relevant and impactful actions to take
- Reduce the efforts of manually driven data analyses
- And more

ESG Webinar: Decision intelligence validated

Most organizations don't effectively use data. Despite rapid innovation across the data stack, organizations still experience a bottleneck in turning data into insights and actions that deliver real business value.

To close the last mile of business intelligence and release data bottlenecks, organizations need a decision intelligence platform. These ML/AI-enabled platforms support the entire analysis workflow: they detect issues, identify root causes, predict events, recommend actions, and track the impact—at scale. 

Business intelligence tools are no longer sufficient. They only display what has happened and require manual, hit-or-miss efforts to understand why it happened. They don’t auto-generate insights, predict results, or prescribe and execute actions. That is the future—that is decision intelligence. 

Tune into this webinar to hear veteran industry expert, Wayne Eckerson, describe decision intelligence and its place in modern analytics portfolios. Then, watch Sisu demonstrate how a decision intelligence platform can close the last mile of intelligence and turn data into actions.


You will learn:
-What decision intelligence is and what it can do for your organization. 
-How companies are using decision intelligence today.
-How the Sisu Decision Intelligence Engine turns data into insights and action.

The rise of decision intelligence

Why do customers churn? Why is revenue down? What are my top channels to acquire new customers? Why is my business losing more orders in rural areas?

The answer is in your data.

As we move forward in modernizing the traditional data stack, companies are collecting more and more data.  Getting through all the data is a growing challenge.  Operationalized ML powered analytics can make analysts more efficient and eliminate rote data science work. Data teams need the ability to rapidly process cloud-scale data, separating signal from noise with pre-built and operationalized AI/ML tools.

Join this webinar to learn the basics of how to:

-Rapidly sift through data (in seconds)
-Determine key drivers of metric change
-Leverage artificial intelligence and machine learning in your data stack

Analysts vs. Machines: AI/ML for cloud-scale data

Reports and dashboards don’t solve problems, people do. This is why data teams are constantly researching and refining their data strategy - ensuring they maximize their investments to make the biggest impact on the business. 

In this webinar, Athene Cook, Senior Data Analyst at HomeToGo and Sisu data experts, will discuss strategic approaches to blending data technology with business goals to quickly answer critical questions, diagnose issues, and uncover opportunities. Athene will cover HomeToGo’s analytics data journey - from business intelligence to augmented analytics to now evolving into decision intelligence with Sisu.

Tune in to learn what:
-Challenges led HomeToGo to augment their business intelligence tools with Sisu
-Key evaluation metrics used to determine the ROI of Sisu
-Impact Sisu is having on KPIs across HomeToGo

Using augmented analytics to power decision-making at HomeToGo

This TDWI expert panel will focus on how to develop the right strategy for your analytics stack, i.e., the increasingly layered data technologies that ingest, collect, store, transform, cleanse, and deliver data for the range of analytics. We will discuss where organizations need to modernize their data platforms, integration, and management to move forward with analytics.

Topics to be discussed include:
-Trends in analytics and AI/ML projects and workloads
-Data democratization; growth in data-savvy “citizen” data scientists, hungry consumers of data insights, and innovative applications and services
-Decisions about data centralization, e.g., the data lakehouse, versus or in tandem with distributed data architectures
-Where automation is making the most difference
-The future: where we’re going with data architectures and management to support growth in analytics and AI/ML

Expert Panel: Bringing the New Analytics Data Stack into Focus

Cloud data warehouses have fundamentally changed the way businesses capture and store data, making more complete and complex analysis possible than ever before. While most aspects of the modern data stack have continued to evolve, reporting and business intelligence tools haven’t delivered new ways to explore data and uncover ‘why’ a key metric changed.

It’s time to augment manual reporting and BI workflows. Decision intelligence allows data analysts to leverage the power of machine learning and AI to quickly and comprehensively analyze cloud-scale data—uncovering statistically relevant factors impacting metric change. By using decision intelligence along with BI workflows, data analysts can fully leverage the high-volume, high-dimensional data to quickly answer ‘why’ KPIs change and guide decision-making.

In this webinar you’ll learn:

-Industry trends driving the next wave of data and analytics—decision intelligence—forward 
-Data analyst workflows for using Sisu with BI tools, specifically highlighting using LookML to create datasets for Sisu
-Real-world examples of companies improving decision-making with decision intelligence

Augmenting BI tools with decision intelligence to improve decision-making

Monitoring high-level KPI trends have become table stakes for most businesses, but identifying the root cause of why these metrics change still requires too much time.

To optimize this workflow and quickly identify “why” metrics change, the data team at Landing turned to the modern data stack and implemented a data strategy focused on self-service, iteration, and action.

In this webinar, we’ll hear about the tools and workflow Landing implemented to uncover key factors contributing to metric changes and how the team operationalizes Sisu’s insights for weekly business review.

Register to learn:
-What tools in Landing's data stack help drive positive business outcomes
-Workflow examples for identifying “why” metrics change faster—without sacrificing accuracy
-Tips for synthesizing and communicating actionable insights to stakeholders

How Landing built a winning data strategy & workflow

Decision intelligence unleashed: Analytics to drive smarter decision-making

Consumer behavior and expectations are changing daily, and online shopping is more popular than ever. However, supply chain incidents, such as delays and missing orders, can have a major impact on how consumers view your retail or eCommerce brand—and how likely they are or aren’t to buy from you again.

In this webinar,  we’ll discuss the results of a recent Supply Chain Consumer Impact & Sentiment study conducted by The Harris Poll on behalf of Sisu to uncover the cost of supply chain incidents on brand reputation and what retail companies can do to regain consumer loyalty. Additionally, we will highlight how to use decision intelligence to answer critical questions, diagnose issues and uncover opportunities. 

Tune in as we deep-dive into:
-Common supply chain issues and the impact on consumers
-Trends and buying habits of the average online shopper
-The use of AI/ML-powered analysis to explore and visualize the impact


This survey was conducted online within the United States by The Harris Poll on behalf of Sisu Data between December 20-22, 2021 among 2,025 US adults ages 18+. This online survey is not based on a probability sample, and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Tamara John (tjohn@sisudata.com).

Demystify supply chain incidents with decision intelligence

When your data is highly dimensional and your business drivers change rapidly, it is challenging to understand precisely why it’s changing—however, understanding the why is only half the battle. The ability to effectively communicate ‘why’ can also determine the outcome of the next step in the decision-making process.

Join Spriha Chandrayan, Solutions Architect at Sisu, to discuss how she broke into the analytics industry and uses her storytelling skills to effectively communicate analytics insights to business stakeholders. She will share her experiences as a woman in the analytics field and her parallel journey in becoming a toastmaster.

In this webinar, you will learn how to: 
Use data storytelling to give a macro to micro view of your business
Tailor your message to communicate insights effectively to executives 
Create interactive and intuitive ways to explore and automate analytics

3 tips for effectively communicating insights to stakeholders

Organizations everywhere are racing to generate, collect, and leverage tremendous amounts of data. Which can often lead to a talent war between companies to hire data analysts or data scientists to help tame their data and extract valuable insights.

But what if we told you that the real issue is not whether to hire analysts or scientists? Rather it's how to augment the work of both functions so results can be created instantly in a digestible format that doesn't require experts to translate.

Join us for a live webinar on Thursday, July 15th at 10:00 am PT / 1:00 pm ET where our analytics experts will discuss how adopting augmented analytics will unlock faster and more comprehensive insights from the data you’re collecting.

In this webinar, you’ll explore:
— What is augmented analytics
— Benefits and core techniques of augmented analytics
— How to make smarter decisions with augmented analytics

How augmented analytics unlocks the critical insights in your data

To compete in today’s dynamic startup environment, leaders know they need to seize any opportunity to use data about the current performance of their business to make informed decisions about their product, strategy, and business as a whole. Moreover, cloud warehouses and new SaaS-optimized data stack bring together more data about end-to-end customer experience from acquisition to engagement to renewal.

But while it’s a trope that data-driven culture of decision-making is critical to a business, many companies are still making some of their most important decisions based on gut-feeling alone. Join this webinar to learn the five data habits you must avoid and how to start using all your data to inform decisions in real-time.

Five Bad Data Habits that Lead to Costly Decisions – and How to Break Them

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Five Bad Data Habits that Lead to Costly Decisions – and How to Break Them

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