Five Bad Data Habits that Lead to Costly Decisions – and How to Break Them

Presented by

Peter Bailis, CEO & Berit Hoffman, VP of Product

About this talk

To compete in today’s dynamic startup environment, leaders know they need to seize any opportunity to use data about the current performance of their business to make informed decisions about their product, strategy, and business as a whole. Moreover, cloud warehouses and new SaaS-optimized data stack bring together more data about end-to-end customer experience from acquisition to engagement to renewal. But while it’s a trope that data-driven culture of decision-making is critical to a business, many companies are still making some of their most important decisions based on gut-feeling alone. Join this webinar to learn the five data habits you must avoid and how to start using all your data to inform decisions in real-time.

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Sisu enables organizations to operationalize all their data to empower everyone to make the best possible decisions. As the industry’s first decision intelligence engine, Sisu helps teams leverage their data to quickly understand what’s happening, why it’s happening, and how to take action. Based on years of research at Stanford University and proven at Microsoft and Facebook, the Sisu proprietary engine uses scalable machine learning to analyze cloud-scale data in real-time to surface relevant business insights in seconds. Innovative organizations worldwide — including Samsung, Wayfair, Mastercard, Gusto, and more — rely on Sisu to make the best decisions for their business. To learn more about Sisu, visit