How Landing built a winning data strategy & workflow

Presented by

David Aaron, Landing, Claire Boucher, Landing & Jeremy Blaney, Sisu

About this talk

Monitoring high-level KPI trends have become table stakes for most businesses, but identifying the root cause of why these metrics change still requires too much time. To optimize this workflow and quickly identify “why” metrics change, the data team at Landing turned to the modern data stack and implemented a data strategy focused on self-service, iteration, and action. In this webinar, we’ll hear about the tools and workflow Landing implemented to uncover key factors contributing to metric changes and how the team operationalizes Sisu’s insights for weekly business review. Register to learn: -What tools in Landing's data stack help drive positive business outcomes -Workflow examples for identifying “why” metrics change faster—without sacrificing accuracy -Tips for synthesizing and communicating actionable insights to stakeholders

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Sisu enables organizations to operationalize all their data to empower everyone to make the best possible decisions. As the industry’s first decision intelligence engine, Sisu helps teams leverage their data to quickly understand what’s happening, why it’s happening, and how to take action. Based on years of research at Stanford University and proven at Microsoft and Facebook, the Sisu proprietary engine uses scalable machine learning to analyze cloud-scale data in real-time to surface relevant business insights in seconds. Innovative organizations worldwide — including Samsung, Wayfair, Mastercard, Gusto, and more — rely on Sisu to make the best decisions for their business. To learn more about Sisu, visit