Demystifying Google's Black Friday Search Algorithm

Presented by

Andrew Shotland - LSG CEO, Karl Kleinschmidt - LSG VP of SEO Strategy, Anmol Singh - Sisu Solutions Engineer

About this talk

‘Tis the season for holiday shopping—what are you doing to get the prime spot in Google search? As consumers rely more on search, retailers spend more time and money trying to make their Black Friday and Cyber Monday deals rank at the top of Google’s wish list. Join Sisu experts in this special session with SEO experts Andrew Shotland and Karl Kleinschmidt from the Local SEO Guide (LSG) to learn: How relevant changes to Google algorithms impact search ranking for Black Friday keywords How LSG analyzed Google rankings data with the Sisu Decision Intelligence Engine to find actionable insights for their clients How to optimize your pages to improve rankings for holiday deals search queries (including how NOT to optimize them) Don’t miss this session! Bring your questions and discover how to use decision intelligence to optimize your marketing campaigns.
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