Demystifying Google's Black Friday Search Algorithm

Logo
Presented by

Andrew Shotland - LSG CEO, Karl Kleinschmidt - LSG VP of SEO Strategy, Anmol Singh - Sisu Solutions Engineer

About this talk

‘Tis the season for holiday shopping—what are you doing to get the prime spot in Google search? As consumers rely more on search, retailers spend more time and money trying to make their Black Friday and Cyber Monday deals rank at the top of Google’s wish list. Join Sisu experts in this special session with SEO experts Andrew Shotland and Karl Kleinschmidt from the Local SEO Guide (LSG) to learn: How relevant changes to Google algorithms impact search ranking for Black Friday keywords How LSG analyzed Google rankings data with the Sisu Decision Intelligence Engine to find actionable insights for their clients How to optimize your pages to improve rankings for holiday deals search queries (including how NOT to optimize them) Don’t miss this session! Bring your questions and discover how to use decision intelligence to optimize your marketing campaigns.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (43)
Subscribers (4509)
Sisu enables organizations to operationalize all their data to empower everyone to make the best possible decisions. As the industry’s first decision intelligence engine, Sisu helps teams leverage their data to quickly understand what’s happening, why it’s happening, and how to take action. Based on years of research at Stanford University and proven at Microsoft and Facebook, the Sisu proprietary engine uses scalable machine learning to analyze cloud-scale data in real-time to surface relevant business insights in seconds. Innovative organizations worldwide — including Samsung, Wayfair, Mastercard, Gusto, and more — rely on Sisu to make the best decisions for their business. To learn more about Sisu, visit www.sisudata.com.