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An insider’s guide to driving demand and pipeline

More and more FS organisations are looking to get an ABM program off the ground, but what’s the best way forward? Robert Hollier, Director of Consulting and Partner at Momentum and Angie Henderson Moncada, Marketing Leader at FM Global discuss her recent experiences and learnings.
Recorded Mar 25 2021 46 mins
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Presented by
Robert Hollier & Angie Henderson Moncada
Presentation preview: An insider’s guide to driving demand and pipeline

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  • A new spin on competitive intelligence Recorded: May 20 2021 31 mins
    Diane Borska, Lenore Scanlon & Leonard Fuld
    In this 30-minute session, Diane Borska and Lenore Scanlon, leaders of Momentum’s Competitive Intelligence team, will explore the new world of competitive intelligence with our distinguished guest, Leonard Fuld – a pioneer of competitive intelligence. They will discuss:

    • The new mission of CI in a post-pandemic world
    • The potent application of CI in non-traditional arenas
    • The integration of robust customer intelligence into sales and marketing campaigns

    Join in the Q&A with Diane or Lenore – submit your questions to: abm@wearemomentum.com
    Visit www.wearemomentum.com for more information.
  • The Age of Anxiety | A CBI Insight Event Recorded: Apr 29 2021 50 mins
    Momentum's Robert Hollier & Tamsen Galloway, and special guest Claire Darling of Skybox Security
    We’re all tired of hearing the words “unprecedented disruption” when discussing the impact of Covid-19 on business.

    But, a recent survey of decision-makers around the globe suggests we may have actually underestimated how much the pandemic has affected the large enterprise – and the anxiety that still looms large one year on.

    Join Robert Hollier, Director of Consulting and Partner at Momentum, Tamsen Galloway, General Manager at Momentum US, and special guest Claire Darling, CMO of Skybox Security, as they discuss the findings from the latest Customer Buying IndexTM and how this so-called “Age of Anxiety” could affect the way marketers think about their engagement and messaging.

    You will come away from the session with a greater understanding of the following:
    - How has the pandemic influenced technology purchases?
    - Has business resilience improved?
    - Does “resiliency” mean different things to different sectors?
    - Has the cyber-security threat escalated since “going digital”?
    - What do CXOs fear most from a security breach?
    - What do marketers need to do to stay relevant?

    Be a part of the conversation – submit your questions to Robert and Claire at abm@wearemomentum.com.
  • Momentum, the growth consultancy, in 60 seconds Recorded: Apr 29 2021 2 mins
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  • The power of two: how partner marketing can boost sales and build your pipeline Recorded: Apr 15 2021 36 mins
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    This exclusive discussion with Mark Kurtz, Worldwide GTM Partner Marketing at Microsoft, shed light on the fundamentals of co-marketing and why it is the missing ingredient for your ABM program. Find out the three top tips to partner marketing success, how to leverage partner content and the best way to unify two sales organisations.
  • An insider’s guide to driving demand and pipeline Recorded: Mar 25 2021 46 mins
    Robert Hollier & Angie Henderson Moncada
    More and more FS organisations are looking to get an ABM program off the ground, but what’s the best way forward? Robert Hollier, Director of Consulting and Partner at Momentum and Angie Henderson Moncada, Marketing Leader at FM Global discuss her recent experiences and learnings.
  • Why competitive intelligence is the missing ingredient in your ABM program Recorded: Mar 19 2021 43 mins
    Chris Hooper & Diane Borska
    Can any ABM program really be complete without an understanding of what your competitors are doing and saying to your key target accounts? Whether you are an incumbent looking to fend off disruptive rivals or a disruptor looking to dislodge an established competitor in a strategic account, knowing what your opposition is up to is critical.
  • Strengthen Resilience and Accelerate Transformation in Financial Services Recorded: Mar 1 2021 33 mins
    Robert Hollier, Adam Bennington & Brian Hayes
    The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation? The answers can be found in this special financial services CBI Insight Event.
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    If anything, 2020 was a big year for Cloud vendors. But how did the cloud proposition evolve in 2020 and what do enterprises care about going into 2021? Watch this 30-minute discussion with special guest Paul Wooding, Senior Sales Leader at Cloudera to find out.
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    Chris Hooper & Robert Hollier
    Do you truly understand the buying process in your key enterprise accounts after the events of this year? If you don’t, then you’re not alone – because 2020 has changed everything about how those buyers approach making a significant investment decision.
  • ABM for 2021 | Pivoting your content to align in all stages of the funnel Recorded: Nov 23 2020 40 mins
    Chris Hooper
    Marketing to enterprise accounts in North America has always been complex, but the events of the last six months have made things even more challenging. That’s why in this exclusive webinar we’re joined by expert in account-based marketing and content alignment, Anna Abrell, to unpack her forensic understanding of content strategy.
  • Pivoting your content to align in all stages of the funnel | ABM for 2021 Recorded: Nov 23 2020 40 mins
    Chris Hooper & Anna Abrell
    Marketing to enterprise accounts in North America has always been complex, but the events of the last six months have made things even more challenging. That’s why in this exclusive webinar we’re joined by expert in account-based marketing and content alignment, Anna Abrell, to unpack her forensic understanding of content strategy.
  • ABM for 2021 | Engaging the c-suite Recorded: Nov 5 2020 51 mins
    Chris Hooper
    Engaging the C-suite has always been one of the main objectives of account-based marketing programs, but the events of 2020 have made building board-level relationships even more vital than ever. That’s why in this exclusive webinar we are joined by Pradeep UN, Director – Content and Experience at Microsoft – to explore the engagement tactics that work best with C-level contacts.
  • ABM for 2021 | Building an ABM program in a pandemic Recorded: Oct 29 2020 37 mins
    Chris Hooper
    Setting up an ABM program has always been challenging, but the events of 2020 and the disparate team structures that come with the wholesale switch to remote working has put even more of a premium on getting the fundamentals right. Watch this video for three tips to help you create a winning ABM program.
  • Winning strategies to unlock growth in Financial Services Recorded: Sep 15 2020 47 mins
    Robert Hollier
    In this 45 minute webinar, with guests from State Street and Investec, you will hear how financial services organisations are being transformed by an account-based marketing approach, and how marketing and sales teams working across capital markets, investments, fintech, and regtech are powering their sales efforts with new growth marketing tools.
Bi-weekly discussions for B2B marketing and sales professionals
We are Momentum – the global consultancy that enables our clients to grow their opportunities, capabilities, relationships and success. Together, everyone wins.

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  • Title: An insider’s guide to driving demand and pipeline
  • Live at: Mar 25 2021 6:08 pm
  • Presented by: Robert Hollier & Angie Henderson Moncada
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