Name: Why competitive intelligence is the missing ingredient in your ABM program
Start: 2021-03-19T23:35:00Z
End: 2021-03-19T23:35:42.000Z
Location: BrightTALK
Rating: 0

We are Momentum – a global growth consulting business uniquely positioned to help you win, faster.

Operating in complex, connected and ever-changing markets, we enable you to set a compelling growth vision, transform customers’ needs into your differentiation, and empower your teams to drive and sustain strong growth.

True leadership knows no boundaries.

Yet another generation of women will have to wait for global gender parity, according to the World Economic Forum. As a female-owned business brimming with incredible female talent, Momentum is actively striving to close the gender gap. In celebration of International Women’s Day 2022, we are hosting a virtual panel event on Breaking the Bias: Stories of female leadership and workplace empowerment.

Join us for a chance to hear our special guest panellists in conversation: Antonia Wade, Global Chief Marketing Officer, PwC Noreen Biddle Shah, Head of Marketing and Communications, Numis Lauren Sallata, Chief Marketing Officer, Ricoh North America Host: Alisha Lyndon, founder and CEO, Momentum

We encourage you to bring questions and quandaries to pose to the panel, or simply soak up the stimulating conversation.

Find inspiration, expertise and creativity to help you grow your most valuable customers by joining our ABM community and receiving the latest news, views and insights from our team of experts at Momentum: https://bit.ly/3tqiMGl

True leadership knows no boundaries

Creativity is the first thing that sets your message apart from your competitors. It’s what gets you noticed. It’s what compels your customers to think, feel, and act. It’s never been more important.
Style and substance: creative marketing trends 2022 is your guide to the visual identities that will cut through and elevate your account-based marketing campaigns this year. Join Momentum’s Creative Director, Mark Braun, Associate Creative Director, Ligia Murphy, and SVP Advisory & Training, Rob Leavitt, for this informal but insightful and research-led talk in which you’ll learn about:

• What creative worked in 2021
• Design trends in 2022
• Marketing asset trends in 2022

Style and substance: creative marketing trends 2022

In this 30-minute session, Diane Borska and Lenore Scanlon, leaders of Momentum’s Competitive Intelligence team, will explore the new world of competitive intelligence with our distinguished guest, Leonard Fuld – a pioneer of competitive intelligence. They will discuss:

•	The new mission of CI in a post-pandemic world
•	The potent application of CI in non-traditional arenas
•	The integration of robust customer intelligence into sales and marketing campaigns

Join in the Q&A with Diane or Lenore – submit your questions to: abm@wearemomentum.com 
Visit www.wearemomentum.com for more information.

A new spin on competitive intelligence

We’re all tired of hearing the words “unprecedented disruption” when discussing the impact of Covid-19 on business.

But, a recent survey of decision-makers around the globe suggests we may have actually underestimated how much the pandemic has affected the large enterprise – and the anxiety that still looms large one year on.

Join Robert Hollier, Director of Consulting and Partner at Momentum, Tamsen Galloway, General Manager at Momentum US, and special guest Claire Darling, CMO of Skybox Security, as they discuss the findings from the latest Customer Buying IndexTM and how this so-called “Age of Anxiety” could affect the way marketers think about their engagement and messaging.

You will come away from the session with a greater understanding of the following:
- How has the pandemic influenced technology purchases?
- Has business resilience improved?
- Does “resiliency” mean different things to different sectors?
- Has the cyber-security threat escalated since “going digital”?
- What do CXOs fear most from a security breach?
- What do marketers need to do to stay relevant?

Be a part of the conversation – submit your questions to Robert and Claire at abm@wearemomentum.com.

The Age of Anxiety | A CBI Insight Event

Are you wondering what Momentum does to help our clients create revenue and grow their most valuable customers when they don't have the time or resources? Here's what, in 60-seconds!

Momentum, the growth consultancy, in 60 seconds

This exclusive discussion with Mark Kurtz, Worldwide GTM Partner Marketing at Microsoft, shed light on the fundamentals of co-marketing and why it is the missing ingredient for your ABM program. Find out the three top tips to partner marketing success, how to leverage partner content and the best way to unify two sales organisations.

The power of two: how partner marketing can boost sales and build your pipeline

More and more FS organisations are looking to get an ABM program off the ground, but what’s the best way forward? Robert Hollier, Director of Consulting and Partner at Momentum and Angie Henderson Moncada, Marketing Leader at FM Global discuss her recent experiences and learnings.

An insider’s guide to driving demand and pipeline

The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation? The answers can be found in this special financial services CBI Insight Event.

Strengthen Resilience and Accelerate Transformation in Financial Services

If anything, 2020 was a big year for Cloud vendors. But how did the cloud proposition evolve in 2020 and what do enterprises care about going into 2021? Watch this 30-minute discussion with special guest Paul Wooding, Senior Sales Leader at Cloudera to find out.

Which sales & marketing strategies are winning for cloud vendors?

Do you truly understand the buying process in your key enterprise accounts after the events of this year? If you don’t, then you’re not alone – because 2020 has changed everything about how those buyers approach making a significant investment decision.

ABM for 2021 | Enterprise buying in North America

Marketing to enterprise accounts in North America has always been complex, but the events of the last six months have made things even more challenging. That’s why in this exclusive webinar we’re joined by expert in account-based marketing and content alignment, Anna Abrell, to unpack her forensic understanding of content strategy.

ABM for 2021 | Pivoting your content to align in all stages of the funnel

Pivoting your content to align in all stages of the funnel | ABM for 2021

Engaging the C-suite has always been one of the main objectives of account-based marketing programs, but the events of 2020 have made building board-level relationships even more vital than ever. That’s why in this exclusive webinar we are joined by Pradeep UN, Director – Content and Experience at Microsoft – to explore the engagement tactics that work best with C-level contacts.

ABM for 2021 | Engaging the c-suite

Setting up an ABM program has always been challenging, but the events of 2020 and the disparate team structures that come with the wholesale switch to remote working has put even more of a premium on getting the fundamentals right. Watch this video for three tips to help you create a winning ABM program.

ABM for 2021 | Building an ABM program in a pandemic

In this 45 minute webinar, with guests from State Street and Investec, you will hear how financial services organisations are being transformed by an account-based marketing approach, and how marketing and sales teams working across capital markets, investments, fintech, and regtech are powering their sales efforts with new growth marketing tools.

Winning strategies to unlock growth in Financial Services

Can any ABM program really be complete without an understanding of what your competitors are doing and saying to your key target accounts? Whether you are an incumbent looking to fend off disruptive rivals or a disruptor looking to dislodge an established competitor in a strategic account, knowing what your opposition is up to is critical.

Why competitive intelligence is the missing ingredient in your ABM program

Account Based Marketing

B2B Marketing

B2B Sales

Competitive Intelligence

Enterprise Marketing

Enterprise Sales

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

Join this new, vibrant community to learn and connect with top thought leaders, startups and banks who are disrupting the financial services industry. Keep up with the latest news and trends in Fintech and take part in lively debates on topical issues and challenges.

Fintech

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Why competitive intelligence is the missing ingredient in your ABM program

Presented by

About this talk

More from this channel