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Accelerating Strategic Account Revenue with Intent Data

Beyond planning and execution, strategic account teams are becoming more adaptive to their accounts and markets.
They’re taking advantage of new data sources, already widely adopted by both marketing and high-volume prospecting teams, to drive increased revenue opportunity and gain an advantage over competitors.

This on-demand webinar, features Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO TechTarget. Watch as they discuss how forward-thinking sales teams use high-quality intent data to deliver significant revenue growth in key accounts.

Innovative sales leaders will want to tune in to learn:
• The value prop of intent data for strategic sales.
• How to use this data to penetrate, grow and expand within key accounts.
• Key actions and tactics necessary to leverage rich behavioral data within your sales activities.
Recorded May 5 2021 39 mins
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Presented by
Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO, TechTarget
Presentation preview: Accelerating Strategic Account Revenue with Intent Data

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  • Practical Ways to Turbocharge Marketing and Sales with Intent Data Jun 24 2021 4:00 pm UTC 60 mins
    Andy Briney SVP of Products, TechTarget and Jillian Coffin, VP/Group Publisher, Market Development, TechTarget
    The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities. Throughout this journey, lots of companies are trying out purchase intent data, but many are unsure of how to adjust or optimize what they’re doing to deliver better results faster.

    Join us for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on. You’ll learn practical steps your peers are taking and get an overview of how TechTarget and BrightTALK are making it much easier to deliver better business results quickly.
  • Today's Market Realities Require New Demand Gen Strategies Recorded: May 6 2021 36 mins
    Terry Flaherty, Forrester | SiriusDecisions, Anthony McPartlin, Forrester | SiriusDecisions, John Steinert, CMO, TechTarget
    In today’s market, shifting account priorities and morphing buying team structures all pressure marketing and sales to evolve their identification, pursuit and management of real revenue opportunities.

    Moderated by TechTarget CMO John Steinert and featuring analysis from leading Forrester | SiriusDecisions experts, VP and principal analyst Terry Flaherty and principal analyst Anthony McPartlin, this interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future.

    Watch this webinar to learn more about:
    • Why it’s time to move beyond a classic leads-based model.
    • Internal barriers to be addressed within your organization, processes and systems.
    • Catalysts for change already appearing within top-performing organizations.
  • Accelerating Strategic Account Revenue with Intent Data Recorded: May 5 2021 39 mins
    Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO, TechTarget
    Beyond planning and execution, strategic account teams are becoming more adaptive to their accounts and markets.
    They’re taking advantage of new data sources, already widely adopted by both marketing and high-volume prospecting teams, to drive increased revenue opportunity and gain an advantage over competitors.

    This on-demand webinar, features Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO TechTarget. Watch as they discuss how forward-thinking sales teams use high-quality intent data to deliver significant revenue growth in key accounts.

    Innovative sales leaders will want to tune in to learn:
    • The value prop of intent data for strategic sales.
    • How to use this data to penetrate, grow and expand within key accounts.
    • Key actions and tactics necessary to leverage rich behavioral data within your sales activities.
Practical webinars for B2B sales and marketing
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

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  • Title: Accelerating Strategic Account Revenue with Intent Data
  • Live at: May 5 2021 9:49 pm
  • Presented by: Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO, TechTarget
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