Quest for Stronger Engagement

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Presented by

Samantha Stone, Founder and CMO, The Marketing Advisory Network and John Steinert, CMO, TechTarget

About this talk

It’s easy for marketers to get lost in the channel optimization weeds. But to really drive business, all those clicks, opens and conversions mean little unless they add up to stronger results in the pipeline. To maximize effectiveness, marketing efforts must achieve substantially more than a handful of micro-behaviors can show. And that’s why our efforts towards “personalization” must become more thoughtful than they’ve typically been. This webinar features special guest Samantha Stone, renowned B2B author and founder of The Marketing Advisory Network and John Steinert, CMO of TechTarget, as they review: • How 2020 unmasked fundamental weaknesses in many personalization strategies. • Where salespeople (and therefore business), continue to struggle in the digital channels we’re still all limited to. • What key next steps, as a marketer, you can personally focus on to drive greater engagement impact for your company.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.