2021 Media Consumption Report Highlights

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Presented by

Jon Brown, VP of Market Insights, TechTarget

About this talk

This webinar helps marketing and sales teams understand the behavioral and content consumption preferences of B2B technology buying teams across the purchasing lifecycle. Join VP of Market Insights Jon Brown as he dives deep into TechTarget’s 2021 North American Media Consumption research to deliver essential insight for refining content and engagement strategies for maximum impact. Get the buyer intelligence you need to make more shortlists and accelerate key deals in your market: • Learn how and where technology buying teams conduct pre-purchase research. • Understand specific buying stage content preferences. • Identify key changes in purchase intent and buying behavior over time. • Know the right time to engage buyers throughout the purchase cycle.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.