Practical Ways to Turbocharge Marketing and Sales with Intent Data

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Presented by

Andy Briney SVP of Products, TechTarget and Jillian Coffin, VP/Group Publisher, Market Development, TechTarget

About this talk

The B2B tech market is in a period of transformation as marketers and sellers adapt to new types of data, new technologies, new processes and new ways of identifying and engaging opportunities. Throughout this journey, lots of companies are trying out purchase intent data, but many are unsure of how to adjust or optimize what they’re doing to deliver better results faster. Join us for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on. You’ll learn practical steps your peers are taking and get an overview of how TechTarget and BrightTALK are making it much easier to deliver better business results quickly.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.