Driving Short-Term Quota Attainment by Aligning Marketing to Sales

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Presented by

Nancy Nardin, Founder, Smart Selling Tools and John Steinert, Chief Marketing Officer, TechTarget

About this talk

Today’s market has shifted technology buying priorities, altered buying team makeup and has made finding the right buyers increasingly difficult. Despite these challenges, sales rep quotas aren’t changing. They are being asked to sell more in less time and need marketing’s help more than ever. Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term. Watch this webinar to learn: - Why marketing must shift its focus from top of funnel to pipeline - How marketers can help sales better allocate time and focus on opportunities more likely to convert now - The right data and guidance to more effectively prioritize accounts, prospects and products

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.