Take Out the Trash

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Presented by

Nancy Nardin, Smart Selling Tools, Josh Garland, TechTarget, Aurelien Mottier Operatix

About this talk

4 ways to eliminate wasted time and increase ISR productivity with better data Recent studies have shown that as much as 50% of sales’ time is spent on unproductive prospecting and 98% of cold calls don’t lead to an appointment. Worse, 97% of buyers don’t believe that sellers have an approach that truly stands out. Let’s admit it: Something is not right in the State of Sales. But smarter teams with new approaches built on better insight are already driving better results and will drive performance to new levels. Watch the replay of the webinar hosted by sales process & technology expert Nancy Nardin, Josh Garland, VP of Product Marketing at TechTarget, and Aurelien Mottier, CEO at Operatix, as they identify the 4 biggest issues in pipeline building, and how inside sales teams can overcome them. With real-world examples and a step-by-step plan, you will learn how to leverage behavioral insights to: - Refine your process to better prioritize accounts - Make prospecting more efficient - Develop the personalized hooks your teams need to break through

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.