Intent Data: Use Cases of High Performance Companies

Presented by

Eric Wittlake, Senior Analyst, TOPO, John Steinert, Chief Marketing Officer, TechTarget

About this talk

In the last year, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence. To better understand this market and specific use cases where real purchase intent drives outsized gains in sales and marketing performance, tune into this webinar featuring Eric Wittlake, Senior Analyst at TOPO and John Steinert, Chief Marketing Officer, TechTarget. In under an hour, you’ll learn purchase intent’s defining elements and see the foundational use cases fueling more pipelines every month. Watch now to gain important clarity around: - Assessing the intent data landscape - Choosing the right intent source for your company - Understanding practical applications for marketing and sales - Incorporating intent into your current marketing and sales workflows

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.