Aligning the Power Duo: Boosting Sales & Marketing Success with Priority Engine

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Presented by

Mervyn Alamgir, VP, Demand Generation, Nhungly Dang, VP, Global Sales Development and Heather Turner, VP, Customer Success

About this talk

Talkdesk, a global customer experience leader for customer-obsessed companies, has established an intent-driven approach to enhance outcomes across their Sales and Marketing organizations by leveraging TechTarget’s Priority Engine™. Hear how Talkdesk coordinated Marketing and Sales workflows, enabled user adoption and enabled sellers to drive $1M in pipeline.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.