Are Marketing & Sales Leaving Millions on the Table?

Presented by

Terry Flaherty Vice President, Principal Analyst Forrester and John Steinert CMO TechTarget

About this talk

Building a "convertible" funnel in today's market has become more complex because of rapidly changing technology, automation, data sources and different approaches. Where do you begin, how can you evolve what you already have and what should you be thinking about next. In this on-demand webinar, we cover how you can engage and capture more of the demand both within your account base and in the market at large. And learn how to: Eliminate the legacy barriers causing marketing and sales disconnects Evolve lead and account qualification concepts Better understand demand available within your target accounts Overcome "second lead" syndrome – how becoming account-based demands an evolution in lead qualification New ways to accelerate demand capture by leveraging rich behavioral information from internal and 3rd-party sources

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.