ABM Reality Aligning & Enabling Your SDRs for Better B2B Marketing & Sales

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Presented by

Kerry Cunningham - Senior Research Director, SiriusDecisions, Josh Garland, Vice President, Product Marketing TechTarget

About this talk

More and more companies are turning to "inside" sales teams to help turn leads into better opportunities. Sounds simple. But with the changing marketing landscape of ABM, lead scoring and automation platforms, arming the team for success isn't always a straight shot. Check out this on-demand webinar featuring Kerry Cunningham, Sr. Research Director, Sirius Decisions and Josh Garland, VP of Product Marketing, TechTarget where they will highlight common mistakes many companies are making in pursuit of pipeline. Best of all, they prescribe detailed steps forward to make your BDRs, SDRs or ISRs more productive, more valuable, and happier with the critical role they perform. View this webinar to discover how to: - Break the pattern of doing more but producing less - Prioritize accounts and activities that really deliver - Build KPIs, processes and systems that make sense of an account-based future.

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