Third-party cookies will be gone before you know it. Are you ready?

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Presented by

Adam Davis - Sr. Director, Brand Solutions at TechTarget

About this talk

Google has pushed out the removal of third-party cookies in Chrome until 2023. However, you’re still facing the loss of audience targeting and activity insights that form the foundation of a lot of your current display campaigns. It will take time to reconfigure your AdTech stack and ensure you’ll still be able to identify, influence, and target active buyers in your market. Learn from TechTarget’s AdTech expert, Adam Davis, as he walks you through the upcoming changes and helps you prepare for a “cookieless” world. In this webinar, you’ll learn: - The basics – what are cookies; how will the Google changes impact you; who is driving these decisions - What might replace third-party cookies, and how do these proposals impact you and the industry - Steps you can take now to prepare for the cookieless world
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.