B2B Intent Data that Works in Real Life

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Presented by

Andrew Briney, SVP of Products, TechTarget

About this talk

Purchase intent data is only useful if it speeds your time to value. In this informative session we’ll walk through the newest release of Priority Engine, the industry-leading intent platform for B2B marketing and sales. We’ll showcase how over 1,000 B2B customers are using insights into the activity and interests of in-market accounts and opt-in prospects to accelerate MQLs, help sales teams create new opportunities and understand practical ways to grow current customers

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.