Crawl, Walk, Run With Intent Data

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Presented by

John Steinert, CMO at TechTarget

About this talk

If you haven’t started with Intent Data, 2022 is probably going to be your year. If you’re already into it for Demand Gen use cases, you’ll want to push the envelope into field marketing, ABM and more. And if you’re doing all that, this could be your year to double down on sales use cases, to help make the next four quarters the most product ever for your XDRs and AEs. The truth is that most teams have only begun scratching the surface intent how Intent can deliver value. Plenty of skeptics remain inside of your companies. And some have lost momentum because they encountered difficulties. To help you better navigate this critical competitive capability, in this webinar, CMO John Steinert of TechTarget will take you through: -The different types and sources of Intent Data -Typical use cases for beginners, intermediate, and advanced teams -What to prepare for and look out for as you start with Intent, accelerate and innovate across your GTM teams

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.