Using High Value Offers For ABM Opportunity Creation

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Presented by

John Steinert, CMO at TechTarget

About this talk

When you created your ABM list, you made a commitment to your company to do a better job with a specific set of accounts. And if you’re truly a B2B professional, you know that no “better job” is ever complete unless you deliver more revenue. So, your ABM program can’t just be about better advertising focus or more leads. It’s got to be about creating the kind of engagement that results in more sales opportunities, both tactically quarter-by-quarter and strategically, across your ABM list over time. To accomplish that, you’ll need to both think and deliver differently – you’ll want to add tools like the High Value Offer (HVO) concept to your ABM toolkit. In this webinar, CMO John Steinert of TechTarget will explain: · The different thinking necessary to better focus your ABM program on business outcomes · Today’s challenges facing sales teams – that HVOs are specifically designed to address · How your own team can effectively deliver High Value Offers that create and capture more revenue opportunity

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.