Real Intent Data: A Secret Ingredient For Revenue Growth

Presented by

John Steinert CMO TechTarget, Andrew Gaffney President Demand Gen Report

About this talk

In this webinar, we will discuss how companies are quickly advancing from experimenting with intent data to making it an integral part of their holistic revenue strategies. In addition to sharing the survey findings, the webcast will also provide an analysis of how intent is emerging as a competitive advantage for companies. Join Andrew Gaffney, President, Demand Gen Report, and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high-performance organizations, specifically: - How revenue teams are employing intent data across demand generation and ABM - The expanded applications of intent data by sales teams to identify and prioritize accounts - How intelligence and signal data is being leveraged to uncover buyer pain points and accelerate sales opportunities - New use cases for informing digital marketing strategies that help to increase conversion rates, and - How high-growth companies are utilizing intent data more rapidly and more strategically than mature companies
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.