Solving for Engagement: A Key to ABM Success

Presented by

John Steinert - CMO, TechTarget, and Olivia Dassler - Director of Marketing Programs, BrightTALK

About this talk

It’s no surprise that account-based marketing and sales strategies have swelled in popularity over the years. Even though ABM has become the go-to concept for many B2B organizations, the success of their programs has been mixed. In this new series from TechTarget and BrightTALK, we’ll break down the challenges of ABM, and offer practical solutions for driving meaningful engagement. Episode one will focus on: - Why your ABM isn’t working - The shortcomings of demand gen tactics - How a webinar-focused strategy fills the gap
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.