Intent Data: What Really Matters and Why?

Presented by

Olivia Dassler, Director of Marketing Programs (BrightTALK) and Jillian Coffin, VP/Group Publisher (TechTarget)

About this talk

There’s a lot going on in your organizations right now. Every company is in some stage of a necessary digital transformation that informs changes in people, processes and technology. Everyone’s striving to become much more customer-focused and analytically driven. And sales and marketing are right in the thick of things. In parallel, there’s a revolution going on in data that’s dramatically expanding GTM teams’ focus. They’re now looking beyond what happened in the past (and what they can see going on in their own stacks) to take on a much more market-based view of what’s actually happening outside the company -- in the market and within the prospect buying centers they need to engage. This is the purchase intent data revolution. Join us to find out what it means for your teams from the opportunities, to overcoming the challenges, to building it into the stacks and processes that can work.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.