Maximizing GTM Performance End-to-End

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Presented by

Rebecca Kitchens, Executive Vice President and Publisher, TechTarget

About this talk

While at the end of the day, we’re all businesspeople with a shared end-goal, as we become laser focused on delivering on our specific assignments, silo-ing and fragmentation can start to set in. And that can create cracks – potential point failures – in our go-to-markets that slowly but surely drag down the performance potential of the whole. In this session, TechTarget Executive Vice President and Publisher, Rebecca Kitchens will help lift our sights back up to thinking about the proper functioning of the GTM end-to-end – from product/feature development to content creation to audience engagement and lead gen all the way through to sales pipeline acceleration. Using examples from across hundreds of clients, she’ll show how an end-to-end perspective and improvements at key points can deliver remarkable business performance improvement.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.