Today's Market Realities Require New Demand Gen Strategies

Presented by

Terry Flaherty, Forrester | SiriusDecisions, Anthony McPartlin, Forrester | SiriusDecisions, John Steinert, CMO, TechTarget

About this talk

In today’s market, shifting account priorities and morphing buying team structures all pressure marketing and sales to evolve their identification, pursuit and management of real revenue opportunities. Moderated by TechTarget CMO John Steinert and featuring analysis from leading Forrester | SiriusDecisions experts, VP and principal analyst Terry Flaherty and principal analyst Anthony McPartlin, this interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch this webinar to learn more about: • Why it’s time to move beyond a classic leads-based model. • Internal barriers to be addressed within your organization, processes and systems. • Catalysts for change already appearing within top-performing organizations.
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