Maximizing Marketing Impact: Great Content Combined with Great Distribution

Presented by

Rebecca Kitchens, Executive Vice President and Publisher, TechTarget

About this talk

Hyper competitive markets mean that your marketing’s competing on many fronts at the same time. Add in the channel crowding of the last two years and it’s no wonder that buyers often feel overwhelmed simply by the volume of information available to them. To have even a chance of breaking through, you know you need content that differentiates you from others in your category. But what does that really mean? And no one has the resources to simply peanut butter spread it across the whole internet. So once you’ve got the right content, what are the core tenets of a distribution strategy that can yield the best effects for your spend? In this webinar, led by TechTarget’s EVP/Publisher Rebecca Kitchens, we’ll examine opportunities to improve marketing performance from “content to click”. To help you improve your teams’ performance, we’ll highlight key leverage areas you should be focusing on in your content and distribution to help more of your buyers buy from you.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.