Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

Presented by

Andrew Gaffney, Publisher, Demand Gen Report and John Steinert, CMO, TechTarget

About this talk

Updated thinking, new technology and dynamic data sources have vastly expanded the modern demand gen pro’s toolset - and it’s time to retire classic leads-based, point in time demand gen models. This session, featuring expert insights from Demand Gen Report’s Andrew Gaffney and TechTarget CMO John Steinert, explores how the best sources of purchase intent data are combining with more intelligent approaches to help B2B marketing & sales teams engage buying teams with more precision across the entire purchase cycle.
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.