Growing as a Challenger Brand in a Hot Security Market

Logo
Presented by

John Steinert, CMO at TechTarget | Shelley Hofman and Kimberly Foster, Senior Managers of Demand Generation at Orca Security

About this talk

Part of what innovative teams have been working on and maybe the rise of ABM has helped drive is a much closer alignment between sales and marketing on which accounts to go after, which people in them, when and how. And when the teams intersect like this, ideally, the tech should too. In this panel session, John Steinert, CMO of TechTarget talks with Shelley Hofman and Kimberly Foster, Senior Managers of Demand Generation at Orca Security to discuss how they are using audience education, prospect-level intent data and more to better fuel their pipeline, both strategically, tactically and operationally – doing better things and doing them better by connecting the dots across people, process and technology.

Related topics:

More from this channel

Upcoming talks (2)
On-demand talks (55)
Subscribers (5149)
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.