Pipeline Acceleration at the Marketing + Sales Development Intersection

Presented by

Doug Olender (TechTarget), David Pitta (BrightTALK), and Tanya Dracolakis (BrightTALK)

About this talk

While marketing is charged with account and prospect engagement, sales development is running full speed with productivity and revenue intelligence platforms. The result is multiple tech platforms that don’t naturally connect. So how do we bridge the gap to ensure marketing efforts are running at the same speed and on the same track. Join us for an impactful session as we play red light / green light with insights from Marketing and Sales Development experts. We’ll address the blockers that typically stall momentum and how to open the road to success. Additionally, they’ll share tips and tricks to help you improve how a shared go-to-market stack can navigate the last mile in pipeline acceleration. Presenters: Doug Olender, EVP, Sales Strategy, Enablement & Development at TechTarget David Pitta, CMO at BrightTALK Tanya Dracolakis, Director Marketing & Sales Operations at BrightTALK
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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.