Accelerating Strategic Account Revenue with Intent Data

Presented by

Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO at TechTarget

About this talk

Beyond planning and execution, strategic account teams are becoming more adaptive to their accounts and markets. They’re taking advantage of new data sources, already widely adopted by both marketing and high-volume prospecting teams, to drive increased revenue opportunities and gain an advantage over competitors. This on-demand webinar features Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO at TechTarget. Watch as they discuss how forward-thinking sales teams use high-quality intent data to deliver significant revenue growth in key accounts. Innovative sales leaders will want to tune in to learn: • The value prop of intent data for strategic sales • How to use this data to penetrate, grow and expand within key accounts • Key actions and tactics necessary to leverage rich behavioral data within your sales activities

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.