Sustaining ABM Success: Balancing Scale and Customization

Presented by

Olivia Dassler - Director of Marketing Programs, BrightTALK

About this talk

Once comfortable with the process of planning and executing an ABM webinar program, you might be wondering where to go next. As with most established programs, the importance lies in the details, and how you can capitalize on what you’ve already built to reach a larger and more specified audience. In episode 4 of the ABM that Works series, we'll break down how to scale and personalize your ongoing webinar based ABM efforts. From expanding the variety of your webinar formats and introducing virtual and hybrid events we’ll walk you through the various ways to ensure you leave a long-lasting impact.

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