Sustaining ABM Success: Balancing Scale and Customization

Logo
Presented by

Olivia Dassler - Director of Marketing Programs, BrightTALK

About this talk

Once comfortable with the process of planning and executing an ABM webinar program, you might be wondering where to go next. As with most established programs, the importance lies in the details, and how you can capitalize on what you’ve already built to reach a larger and more specified audience. In episode 4 of the ABM that Works series, we'll break down how to scale and personalize your ongoing webinar based ABM efforts. From expanding the variety of your webinar formats and introducing virtual and hybrid events we’ll walk you through the various ways to ensure you leave a long-lasting impact.
Related topics:

More from this channel

Upcoming talks (3)
On-demand talks (125)
Subscribers (15112)
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.