Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls

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Presented by

Olivia Dassler, Director of Marketing Programs (BrightTALK) and Alicia Borchardt, Marketing Programs Manager (BrightTALK)

About this talk

Wondering if your marketing efforts are hitting the mark? Or maybe you know there’s room for improvement, but don’t know how to execute. Join us as we discuss some marketing “fails” and subsequent “fixes” that’ll help you better navigate the world of B2B marketing. In this episode we’re breaking down some of the most common mistakes we see from both new and veteran webinar practitioners, and the simple steps you can take to set yourself back on track. From the prep work before a speaker is ever in front of the camera, to crisis management when a live webinar goes wrong, we’re bringing you the fixes we’ve seen from years of experience hosting live virtual events.

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