Who You Gonna Call?

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Presented by

Steve Silver, VP, Research Director; Forrester, and John Steinert, CMO; TechTarget

About this talk

Are you aligned to maximize customer revenue across marketing, sales, and customer success? Learn how the right data and insights will help. In this webinar, we will discuss how to use intent monitoring to maximize opportunity capture across the entire revenue lifecycle. You'll learn how to implement holistic, predictable revenue management by using intent data to solve legacy problems in opportunity management and deliver a seamless customer journey throughout the revenue lifecycle by: • Understanding the three critical hand-off points in the revenue lifecycle. • Mapping and leveraging buyer and customer intent data across the revenue lifecycle. • Capturing and sharing information throughout the sales, marketing and customer success organizations to better engage prospects and retain customers. • Using intent monitoring to unveil current active demand so you can dramatically improve ad targeting and demand gen.

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.